“If you’re a startup, you want to get to a monopoly. You want to be a one-of-a-kind company... in a small ecosystem. Don’t always go through the tiny little door everyone’s trying to rush through, go around the corner, through the vast gate no one’s taking.”
What is IdBase?
IdBase was purpose-built as an end-to-end, identity-based platform for the entire live event-going experience, from ticket purchase in the primary market, until the attendees leave the venue. This includes controlling all sales and/or transfers in the secondary market, as well as providing more data and revenue to the stakeholders.
IdBase provides proprietary ‘infrastructure layers’, that enable data capture and verifications of (true) identity, where data capture and/or verified identity are not available, incomplete, or worse; inaccurate.
IdBase reduces users' wait times at events. Users can now opt-out of Facial Recognition to use Voice Recognition wherever IdBase is in use, while all ticket formats are available with a multiplicity of check-in options, which increases security and supplies the consumer with choice.
IdBase does NOT save the facial image, or the voice recordings of its end users. (Learn More)
The industry has an "identity problem” that affects every event-based ID verification format (including Mobile). The integration of IdBase's platform layer solution solves the absence of "true identity" while increasing security, adding engagement opportunities, increasing revenue, lowering manpower costs & bettering every fans experience.
Identity Problem Broken Down
The industry loses over $1B annually to brokers who use ticket ‘bots’ to nefariously purchase tickets to events. This hemorrhaging of disposable income that would otherwise potentially stay within the ecosystem is the issue. It leaves the fans with less money to purchase tickets to other events, and less revenue generated by F&B, merchandisers, & venue parking.
Credit card companies, banks and content providers have to allow charge-backs, resulting in millions lost because service providers are unable to verify who actually attended the event using the ticket.
The identity of who used the ticket is impossible to confirm from a mobile ticket, because the technology can only be used to ID the unique identifier of the handset. Brokers know this and they use single use ‘burner phones’. Its failing increases the security risk of attending events.
Despite Non-Mobile Tickets being preferred by FIFA, the Olympics, The Masters Golf Tournament and festivals, there remains no way to identify, and less ways to derive additional revenue from non-mobile ticket- holders.
The artist, team, or venues have no way of ensuring a measurable timely engagement with the attendee when presenting desired offers to an unidentified attendee.
Fans safety is continually jeopardized because accountability is simply not enforced, because the identity of who is attending is not in a database. The only means of addressing this has been to employ additional staff as the ‘non-revenue’ generating costs mount when health status checks of every attendee is required to be checked prior granting entry at venues.
The events industry has repeatedly tried to introduce biometrics into their ecosystem. All efforts to do so aside from rare VIP exceptions, have until now, failed.
The industry has lost consumer confidence via constant negative press in a multiplicity of events. As an example; a fan’s inability to purchase tickets at market or fair prices after the primary has sold the entire inventory of valuable seats to “bot armies”, discouraging fans from even attempting to vie for tickets to future live events.
Eliminating bots will make more tickets available to more people while significantly reducing ticket prices for high demand events. Representatives on ‘both sides of the isle’ in the Congress have drafted legislation aimed at increasing the availability of tickets to high demand events, while controlling the costs of event tickets, making attending an event, a rewarding experience for all.
IdBase solves it all!
Fans often purchase tickets from unauthorized sellers that are fraudulent, causing them to lose money while missing what many times these days are once-in-a-lifetime events. Additionally, once brokers “make their event ticket selling quota” they go onto the next event leaving hundreds, sometimes thousands of tickets unused and lost potential revenue for the venue.
Insurance companies have rising concerns, which translates to increased premiums, due to the increasing number of incidents occurring at all types of live events.
The live events industry has never been able to control their tickets, and as a result doesn’t know who is actually using them. Its historic failing limits the opportunities that it could otherwise take advantage of, especially maximizing sources of additional event-driven revenue.